Decision details

To consider and agree the Advertising & Sponsorship Policy to be implemented by Surrey County Council and subsequently to proceed with a trial scheme.

RESOLVED:

1.    That the proposed advertising and sponsorship policy be agreed.

2.    That a number of trial advertising projects are progressed across the county on Surrey County Council infrastructure to assess the potential future opportunities be noted.

3.    That authority be delegated to the Head of Highways & Transport in consultation with the Cabinet Member for Highways to make any future changes to the policy be agreed.

Reason for Decision:

Several departments across the council are currently exploring advertising opportunities as a means to generate income to help support the delivery of frontline services.  Progression of these opportunities should follow an agreed council policy to ensure that appropriate consideration is given to each opportunity and that a consistent approach is applied across the council.

[The decisions on this item can be called in by the Highways & Growth Select Committee]